Senior Lead Solution Architect
Dec 2024–Present
- Designed unified product custom objects linking product-level usage data with customer-specific signals, including role, activation state, onboarding progress, first-use behavior, service interactions, cross-sell readiness, and upsell indicators
- Architected event-based product usage integrations between product systems and lifecycle platforms, enabling onboarding, activation, transactional, and customer-state-based messaging
- Expanded lifecycle signal coverage across mobile, social, service, first usage, activation, cross-sell, and upsell programs to support more precise segmentation and journey logic
- Scoped an end-to-end automation system for moving Monday.com campaign entries through content generation and into finalized email templates in Klaviyo and HubSpot
- Implemented automated list import workflows with validation, routing, and rules-based processing to reduce manual operations and improve downstream data readiness
- Launched transactional email automation patterns connecting customer, product, and lifecycle data to reliable triggered messaging
- Built AI-assisted Figma-to-HubSpot code-generation pipeline, cutting design-to-build time by 70% and increasing adoption of reusable template systems
- Owned operational data strategy for AI product launches, including event taxonomy, payload schema, identity mapping, QA, and UAT validation
- Partnered with data science to engineer behavioral signals, define experiment guardrails, and achieve a 20% lift in paid conversion rate
- Reduced campaign activation time by 20% through process automation, enablement, and streamlined intake workflows